Kits For Africa

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Whilst watching the Everton vs West Ham football game at the weekend I noticed something interesting about Everton’s kit. Yes, it has a massive Angry Birds advert on the sleeve, but that wasn’t it (and won’t be mentioned again). It was the ‘Kits For Africa’ main sponsor on the front of the jersey. As an African inspired clothing brand this intrigued us and thought we’d see what it’s all about and share our findings with you!

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Just a quick search of Everton’s website ended in us finding this article that explains it all:

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EVERTONFC.COM - “The Blues’ Main Partner, online betting company SportPesa, is swapping out its shirt sponsorship placement and replacing it with its own ‘Kits For Africa’ kit donation campaign for Everton’s first fixture following the international break.

The game will be broadcast live and will be watched by millions of football fans globally, with the switch in logo helping to generate international awareness for the kit donation scheme which will be supporting underprivileged grassroots football teams across the African continent.

SportPesa and Everton have been collecting kits donated by fans, players and members of the public at home games during August and September and will distribute them throughout Africa to less privileged teams and individuals who have a love for playing the beautiful game. 

Sunday’s fixture against Manuel Pellegrini’s West Ham United side is the last opportunity for fans to donate their kits at matchdays and Evertonians are encouraged to bring old or unused kit to the ‘Kits For Africa’ collection bins situated at the Fan Zone behind the Sir Philip Carter Park End or in store at Everton One.

The collection bins will be manned by SportPesa staff, who will collect the donated kit ready for it to be distributed to those in need across Africa. Any items of kit are accepted including shirts, boots, socks, shorts and any other sports apparel – the generosity of Evertonians for last season’s campaign saw more than three tonnes of kit donated and distributed across Africa.

Blues midfielder and Senegal international, Idrissa Gana Gueye, said: "Many remember the excitement of receiving their first ever football shirt and that is a joy that everyone should have the opportunity of experiencing. I would encourage all Evertonians coming to Goodison on Sunday to bring any unwanted kits with them for the ‘Kits For Africa’ campaign and play their part in helping disadvantaged people across Africa experience that same joy.”

Fans will be able to continue to donate to the appeal via permanent donation points positioned in both Everton One and Everton Two and you can also send your kits through the post to CSM Live – Kits For Africa, Unit D1, Grafton Way, West Ham Industrial Estate, Basingstoke, RG22 6HY.

‘Kits For Africa’ (K4A) is part of SportPesa’s ongoing commitment to developing grassroots football in the countries where they operate and, since the company’s inception in 2014, they have quickly established themselves as a community-focused organisation. 

As Africa’s leading sports gaming platform SportPesa has become known as a ‘super brand’ in the continent and is changing lives by accelerating development through sports and well-structured community initiatives.”

 Youngsters in Malawi wearing Everton shirts shipped over last year.

Youngsters in Malawi wearing Everton shirts shipped over last year.

So there you have it! Everton Football Club are working together with SportPesa to collect football kits to give to those of need across the continent of Africa. It’s a great initiative as plenty of football fans update their kits on a regular basis leaving the old ones sat in a draw. This way someone can make use out of that kit and could be the key to unlocking the next star of the future!

As stated in the quote above, you can still donate your kit by post to:

CSM Live,

Kits For Africa,

Unit D1,

Grafton Way,

West Ham Industrial Estate,

Basingstoke,

RG22 6HY


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Business, CharityRoss OkoyeComment